Saad is a powerful speaker. He talks from deep and personal lived experience.

This keynote introduces the science and practical art of priming—helping people become more receptive by reducing surprise, lowering defensiveness, and preparing the the mind before the message arrives.

• Why people become defensive
• Reduce surprise weight
• The Heads-Up Ladder™
• Pull versus push
• Body Language of Priming

In a fast-moving world decisions are executed quickly, conclusions are reached early, and people are expected to catch up. The result? Resistance and confusion. This keynote introduces the antedote. 

• The concept of Picture Bias
• The art of planting seeds
• Origin storytelling 
• From information bombs to early involvement